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Wednesday, December 13 • 2:45pm - 3:45pm
1.34: Walk in Indonesian's slippers

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In order to understand how Indonesian uses mobile phone in general, we did an ethnography research in Indonesia, talking to real users at their home, street intercept at malls and talk with students at schools. We zoom-in into details of how they use mobile and also zoom-out to know their lifestyle, mindset and culture. We'll share insights on mobile usage, pain-points and latent needs, paints an overall picture of the target market.


Wednesday December 13, 2017 2:45pm - 3:45pm
JW Grand 2 JW Marriott